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Axé Music

Axé Music with Banda Olodum - Photo / Reproduction: Disclosure Olodum
Axé Music with Banda Olodum - Photo / Reproduction: Disclosure Olodum

It all started with the sound coming from the drums of carnivalesque entities of African origin in the mid-70s. At this time, Bahia saw the Afro block 'Ilê Ayiê' and the afoxé 'Badauê' appear and also accompanied the rebirth of the afoxé 'Filhos' de Gandhy '- then came the African blocks' Olodum and Muzenza'. The work of the 'afros' and 'afoxés', with their rhythms, colors and drumming, would then exert an enormous influence on the artists 'created' on top of the electric trios, who in the early 80s, began to make their own productions and independent.

Despite this, the success of the new musicians was limited to Bahia, thanks to the fundamental incentive and partnership of the studio WR, Itapoan FM and TV Itapoan. Their time, however, would not fail to arrive ... In 1985, the song 'Fricote' - composed by Paulinho Camafeu and played by Luiz Caldas - exploded and broke down the existing barriers in the media in the South and Southeast of the country and caused for the genre called axé music to conquer all of Brazil. Caldas and the band Acordes Verdes opened the doors of the national phonographic industry to Bahian music.

Axé music broke a solid structure and was responsible for the mixture of different musical and rhythmic styles, breaking concepts and prejudices in the way of making the audience dance, dress, behave and be distracted. Not to mention the economic impulse it gave to the Bahian economy, through the launch and sale of thousands of CDs, the attraction of tourists, the generation of direct and indirect jobs and the growth of the Salvador Carnival.

The explosion of Bahian songs was also responsible for the reinsertion of Brazilian music on radio stations in the country, since the programs were filled only with North American hits. It was also after the emergence of axé music that genuinely Brazilian musical styles appeared, such as the backwoods of the city of São Paulo, the pagoda of the city of Rio de Janeiro, the lambada of Pará and the pop of the city of Recife. After the initial success, the genre continued to spread and gave rise to off-season carnivals in the four corners of Brazil, which have been expanding every year.

Axé Music with Banda Olodum - Photo / Reproduction: Disclosure Olodum
Axé Music with Banda Olodum - Photo / Reproduction: Disclosure Olodum
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