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MTur begins mapping Gastronomic Tourism initiatives in the country

 04/06/2021 | Posted by: Newsroom Visit Brazil
Credit: Pablo Regino/MTur
Credit: Pablo Regino/MTur

The partnership also seeks to analyze the current panorama of gastronomic tourism in Brazil, identify priorities and define guidelines for the Action Plan of the National Food Tourism Program, which should also include regional plans. And, with that, to structure and promote the segment in Brazil.

As of this Tuesday (1), the Ministry of Tourism will begin a mapping of the main programs, projects, actions and events carried out in the country related to Gastronomic Tourism. The idea is to build a calendar with the segment's initiatives and activities, which can serve both to make them better known to visitors and to develop public policies to support these agendas.

The survey will be available until June 10th and can be completed quickly and online at the address https://turismogastronomico.tur.br/. Public bodies from the federal, state and municipal spheres may participate, as well as development institutions, such as Sistema S, and other organizations that develop initiatives related to the segment.

Click HERE and participate.

The Minister of Tourism, Gilson Machado, invites public and private organizations to register their actions and emphasizes that the initiative is another effort by the federal government to strengthen the sector, which has increasingly motivated trips around the world.

“We are a country with unique flavors and spices. We have enormous potential to stand out in the gastronomic tourism segment, including in the international post-pandemic scenario. This is what we have been working towards and we count on everyone's support to build this important instrument, which is the national calendar. I'm sure it will be an important differential in the search for a greater appreciation of authentic experiences in the segment and interaction of visitors with the local culture”, pointed out Machado Neto.

Initiatives such as events, festivals, professional qualification projects, itineraries and routes, among other initiatives directly linked to Gastronomic Tourism, can be registered on the online platform.

The Ministry of Tourism has prioritized a series of structuring activities within the scope of the National Program for Gastronomic Tourism, as pointed out by the national secretary for Tourism Development and Competitiveness, William França. “We aim to develop gastronomic tourism through a set of actions for structuring, valuing and promoting local initiatives, and, thus, fulfilling Brazil's vocation in this segment”, he points out.

Data from the World Tourism Organization (WTO) show that gastronomy is the third largest travel driver in the world. In Brazil, gastronomy moves around R$ 250 billion per year, according to calculations by the Brazilian Association of Bars and Restaurants (Abrasel). And it is one of the most highly rated items by foreigners visiting Brazil; 8 out of 10 international tourists approved of Brazilian cuisine in 2019, according to a study carried out by the Ministry of Tourism with international visitors (International Touristic Demand).

Brazil already has four cities internationally recognized for innovation in gastronomy: Belo Horizonte/MG, Florianópolis/SC, Belém/PA and Paraty/RJ. They are part of the Unesco Creative Cities Network, which even has open enrollment. In Brazil, six other cities are part of the network in the following areas: design, handicraft and popular arts, music and cinema. Look HERE how to sign up.

INITIATIVES - Last week, the Ministry of Tourism promoted the workshop “Challenges and Opportunities for Gastronomic Tourism in Brazil”. The meeting, which took place online, brought together experts in tourism and gastronomy from across the country to identify strategies that help structure and promote gastronomic tourism. Among the proposals raised at the workshop are the creation of a collaborative network of specialists in the segment, the carrying out of actions to publicize gastronomic attractions and destinations and to value the wealth of Brazilian gastronomy, in addition to qualification initiatives for the entire production chain.

The workshop was the result of an agreement signed in 2020 by the Ministry of Tourism and IFB for the development of the project “Prospectives for Gastronomic Tourism in Brazil”, within the scope of the National Program for Gastronomic Tourism. Therefore, it is one of the first stages of the project, whose objective is to promote research in gastronomic tourism for the production of knowledge, identification of trends and systematization of information.

The partnership also seeks to analyze the current panorama of gastronomic tourism in Brazil, identify priorities and define guidelines for the Action Plan of the National Program for Gastronomic Tourism, which should also include regional plans. And, with that, to structure and promote the segment in Brazil, valuing the country's vocation as a destination of excellence in gastronomy.

In April, the Ministry of Tourism also selected a professional specialized in the tourism sector, Richard Alves, to support the Ministry in the formulation of actions and strategies aimed at the development of gastronomic tourism in the country. Among the actions developed is, precisely, the mapping that will begin to be carried out of the main national gastronomic events, itineraries and tourist products related to gastronomy.

Mtur
Amanda Costa

By: Redacao Visit Brazil
Salvador BA
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